Why we focus on experiential marketing?

Traditional Marketing

In traditional marketing like TV, billboards and print media the purpose is to create exposure. As an experiential marketing firm we provide free exposure but charge higher amount for actual customers so we charge upon the receipt of a customer. Offline streaming is higher than online streaming meaning more people watch Netflix, Hulu or HBO than live TV. Billboards are the most good-looking ineffective channel of marketing. No one stops on a highway to buy something form a billboard or remembers the same billboard they drive by to work every single day. No-one buys newspapers any more due to internet and the power of our phones so print media is pretty much dead since we can read articles on our phones at any time any location. The generation that uses direct mail to send in a check to donate or buy something is dying out. We have trashcans in mail rooms nowadays so people don’t bring their spam mail to their houses or apartments.

Digital Marketing

In a digital area companies are having harder and harder time reaching their loyal customers. Social media is effective but also the most saturated. Think how many advertisements someone scrolls through within their first hour of their day let alone all day. On average, social media posts reach only 2% of a brand’s followers organically. The decline in organic reach on platforms like Facebook and Instagram requires additional paid promotion to achieve meaningful visibility, leading to increased costs for businesses.

Personalized approach

People will always remember face-to-face interactions regardless of the economy or time of the day. That leaves brands with less and less options to use to generate loyal long term customers. We can enhance the brand, we can shape the perception of a brand and generate long term loyal customers. People will always take a tailored suit verses a mass produced suit that fits the general public. For that reason we create tailored experiences toward each individual to fit their needs as an individual not a number that is clogged in the machine.